Big Happy Dinosaur.
Connecting brands with fans through strategic partnerships and creative productions.
I’m currently available for consulting engagements.
Strategic Partnerships & Sponsorships
Whether you’re a brand looking to genuinely engage with an audience or an event looking to attract and retain sponsors, I can help connect the dots and ensure your investment is worthwhile and your activations are on-brand
Production and Archives
Maybe you’re sitting on some great previously recorded material and want to release it to the world, or maybe you just have a ton of stuff that you simply need to get organized so you know what you have. Either way, I can help you define and achieve your goals through a disciplined and detailed approach that is both easily understood and easy on the wallet
Licensing
From forging creative collaborations between surprising bedfellows or simply leveraging your brand through exciting product extensions, I can help you map out a plan and then work with you to execute it
My name is Billy Glassner and I am a brand builder with over 25 years of sales and marketing leadership in the fashion, entertainment, and outdoor spaces. Since 2008, I have also been the Director of Partnerships and Archivist for the Newport Festivals Foundation (producer of the annual Newport Folk and Jazz Festivals). After 12 years of managing these two parallel careers, I have merged them into one. In 2020, I formed Big Happy Dinosaur in order to dedicate my energy to projects within the music and media spaces.
In my early professional days, I formed my own artist management company in San Francisco. With two regionally successful bands on my roster, I learned the ropes of the music business from the ground up. After the break up of my most promising band, I transitioned full-time to a career in brand building starting at Levi Strauss & Co. and then on to Reebok, Timberland, Burton, Adidas, and Keen.
I am based in Rhode Island with my wife, two kids, and two friendly mutts. In my downtime, when I’m not tending to the garden or my fairly extensive record collection, I’m usually with my family in the salty waves of Newport or the green mountains of Vermont.
Qualifications
Sales Strategy and Implementation; Strategic Business Planning; Brand Collaborations; Licensing; Sponsorship; Global Retail Marketing; Sales Performance Analysis; Advertising; Promotions; Go To Market; Cross-discipline Alignment; Brand Presence; New Product Launches; Positive Team Leadership; Archive Management