Jerry Garcia x KEEN
It all begins with an idea.
Launched on Aug 1, 2020, through a partnership with the Jerry Garcia Family, a limited edition collection combining Jerry Garcia’s artwork with KEEN’s iconic Newport sandal and UNEEK sneaker sandal was born.
In an environment increasingly dominated by hate, KEEN and the Jerry Garcia Family wanted to encourage fans to participate in positive change and vote for love in their everyday choices and with their ballots. With that in mind, a portion of all sales were donated to HeadCount, a non-profit that uses the power of music to register voters and participate in democracy.
“At times like these it’s important to speak up for what you believe in!,” said Trixie Garcia. “We, the Jerry Garcia Family, have banded together with KEEN Footwear because we value being socially responsible and eco-conscious! One way to help make a better world is to vote! We are thrilled to kick things off with KEEN, by supporting HeadCount through the Vote Love campaign. Vote Love!!”
Jerry’s influence was also visible in the packaging, which includes his art of “Fish” on the cover, and the inlay of “Tiger”, one of Jerrys’ favorite guitars.
